Content is king! And in this digital era, you need content to stay relevant, build traffic, and make sales. The big question is – do you write the content yourself or hire a professional content writer to write it? 

Well, each approach has its pros and cons. But one might be better, depending on various factors. Let’s look at the factors to consider when determining whether to hire a top-notch writer or write yourself. 

Writing Your Own Content vs. Hiring a Content Writer: What to Consider 

Torn between hiring a content writer or writing yourself? Here are factors to help you make the right decision: 

  1. Time 

It takes about two hours to write a 1000-word article. It could take longer if you account for outline creation, research, and editing. However, some posts can reach 2,000 words or more, requiring more hours. 

Ask yourself, “Can I commit about 15 hours a week to create content for my website?” If the answer is no, you might consider hiring a content writer. But if you can spare the hours and have the necessary writing skills, craft the content yourself. 

  1. Cost

According to Upwork, freelance content writers charge about $15 – $40 per hour. The cost can go higher or lower depending on the project’s complexity, the writer’s expertise, and your niche/industry. 

You’ll save money if you write content yourself. But will the content build traffic and close sales? Will the product descriptions bring sales? Will your audience like and share the articles and blog posts? 

Hiring a professional freelance writer is the way to go if you need content that brings value to your business.

  1. Expertise

You know more about your business than anyone else. However, knowing about your business and writing about it are two different things. Content or copywriting is a skill; like coding, sales, or team building. 

You must have a good grasp of grammar, strong research abilities, and editing skills to write quality content. 

  1. Consistency

You already know that content is king. But that’s not all. While content is king, consistency is queen. You need high-quality content for people to notice you. However, you must remain consistent to build authority, trust, and consistent traffic. 

Aim to publish 2–5 articles weekly, depending on your content marketing goals. The best way to remain consistent is to hire a freelance content writer. A professional writer can write, edit, and upload articles while you focus on other vital areas of your business.

  1. SEO

Do you want to rank high on search engines and generate massive traffic to your business or website? You must apply the best SEO practices in your content to rank high on search engines like Google or Bing. 

It’s advisable to hire an experienced SEO writer who understands how to perform keyword research and write SEO-optimized content. 

Instead of saving money by writing yourself, invest in an SEO content writer. The expert will help your site rank high, increase traffic, and boost revenue. 

Get Top-notch Content for Your Business

Whether a start-up or an established business, you need high-quality and consistent content to get results. Invest in your content marketing strategy by getting top-notch writing services from an experienced SEO writer. You’ll get a good ROI, rank high, and grow your business!