5 Best Strategies to Grow Your Home Improvement Business

Are you aware that the home improvement industry might hit a market value of $600 billion by 2025 in the United States? According to Statista, the industry’s value continues to grow annually in Germany, Mexico, and other countries.

You need to know how to market your home improvement business to get a piece of this massive pie. What are the marketing strategies to ensure success as a remodeler, contractor, or lawn service provider? 

Read on to discover five strategies to grow your home improvement business in 2024 and beyond. 

1. Develop a website

Building a solid online presence using a well-designed website is critical to the growth and success of your home improvement business. Your website should have essential pages and a dedicated blog with informative, engaging, and valuable content.

So, why should you consider launching a website? Here are several benefits:

• Build credibility: People do business with people they like and trust. Having a professional website as a landscaper or contractor portrays your credibility. Potential customers can build trust by reading the testimonials and information on your website.

• Establish your brand: Establishing who you are, your specialization, mission, and vision make your brand unique. A regularly updated website is one of the best ways to build and maintain your brand’s identity.  

• Reach a wider audience: A website breaks geographical barriers, allowing you to showcase your brand beyond local markets. Reaching a wider audience can increase your audience, client base, and revenue.

• Provides data insights for constant improvement: Track your website’s traffic, conversion rates, and user behavior with tools like Google Analytics. The data enables you to make informed decisions and refine your content marketing strategies for better results. 

Besides having a website with essential pages, it’s advisable to have a dedicated blog to generate more traffic and build authority. Consistently upload blog posts and articles on home improvement topics like DIY projects, maintenance tips, and renovation trends.

2. Social Media Marketing

This marketing strategy involves using popular social media platforms to connect with your target audience. Create pages for your business on LinkedIn, Facebook, Instagram, and other social media sites. 

Once the profiles are ready, develop a social media marketing strategy for each platform. It’s essential to note that each site is unique and requires a unique approach. 

If you’re an interior designer, you can share articles on LinkedIn to build a following. However, that approach might not work on Instagram. On Instagram, you can gain more followers by sharing short videos and before/after images of your project.   

Post diverse content that defines your brand and attracts your target audience. Engage with your followers by replying to comments, liking their posts, and answering questions. Share behind-the-scenes of your home improvement projects to keep your audience engaged.

Employing paid social media advertising is another way to market your home improvement business. Here, you pay for your business to appear in front of highly targeted users. 

Social media marketing humanizes your business, increases brand awareness, and builds relationships with your audience. Additionally, it directly creates traffic to your website, where you can convert them to paying customers.

3. Search Engine Optimization(SEO)

Practice on-page and off-page SEO in your home improvement business website to rank high in search engines. Appearing on the top pages elevates visibility, boosts traffic, and increases conversion rates. 

SEO starts with identifying target keywords and LSI (Latent Search Indexing) terms related to your business. Next, create relevant, informative, engaging content that answers search queries. 

Remember to include the keywords and LSI terms in your web content/blogs, headings, and meta tags. While at it, include images, infographics, and videos to enrich your content.  You should also use the best local SEO tips to target clients in a specific city or state.

Incorporate the best off-page SEO practices in your content marketing strategy. Build quality backlinks, promote your posts on social media, and use influencer marketing. 

Ensure your website is easily accessible via mobile devices. Your site should have fast loading speeds to promote a good user experience. Otherwise, you might lose up to 53% of web users if your pages load too slowly. 

4. Use email marketing to reach your customers

Email marketing is another effective way to reach potential customers as a home improvement business owner. This strategy involves using emails to promote your business, share news, and increase brand awareness. It also builds trust, establishes customer credibility, and boosts sales.

To do email marketing right, create simple and informative email content relevant to your target audience. Develop an engaging email list using pop-up forms on your websites. Additionally, offering valuable tips and exclusive discounts may attract and compel visitors to subscribe to your list. 

You can also use traditional offline methods to collect emails by setting stations on your home improvement company or event. In your emails, include a call-to-action(CTA) that leads the recipient to seek more information or purchase a service on your website.

5. PPC campaigns

Take advantage of pay-per-click(PPC) campaigns, where your company uses adverts and pays for any clicks you get. PPC marketing differs from social media advertisements, where you must pay for advertising space. 

Advertising using PPC entails creating adverts using specific keywords and phrases. Use keywords in your adverts to steer targeted traffic to your home improvement website. 

Take Your Home Improvement Business to the Next Level

Whether you’re into interior designing, home renovation, or construction, you need clients to generate revenue. What better way than to use the five home improvement marketing strategies we’ve discussed to grow your business? 

However, it might not be easy. Especially if you’re doing it alone. Luckily, I’m here to help. I use my SEO/writing skills to create content that ranks high and gets you results. Let’s work together and take your home improvement business to the next level. 

FAQs About Marketing Your Home Improvement Business